As an Internet Marketing Company with a strong emphasis in Search Engine Marketing, Optimum7 must know this information to be successful on behalf of our clients.  Our Link Velocity Tool is a major player in our toolset and is available now free of charge at http://www.linkvelocitytool.com/.  As the name implies, this tool measures your link velocity rate i.e. 10 backlinks per week.  Of course, you need to start with a baseline and continually measure this statistic to generate the data because it is measure of rate of change vs. just a static data point.  The tool provides you the ability to compare your link velocity vs. the link velocity of your competition.  So now you know how fast your horse is going, how fast the other horses are going and therefore you will know how fast you need to go to outpace your competitors and win the race!  As in life, this is a marathon and not a sprint … link velocity tool can help you run the full marathon by giving you a constant gauge as to where you are in the race and what you have to do to win the race.

Remember, backlinks don’t come from thin air; the most important or the most valuable links always start with great, non-duplicate content that is highly relevant and targeted on the keyword (s).  Track your content production.  The more backlinks you need to compete successfully, the more content you will need to create.  You can shorten the odds greatly through high quality and highly relevant content.  These simply score more points.  So it follows that it is possible to have fewer backlinks and have a higher search rank because your content and resulting backlinks have more quality and relevance … and Google is all about relevance.  Of course the Link Velocity Tool will be of little help if you cannot or will not make the firm commitment to content, weekly, even daily for some.  If you are like us, imagine the great satisfaction you will gain from seeing your site rise in backlinks and rise competitively on the Link Velocity Tool and ultimately the Search Engine Result Pages (SERPs).

If you have any question about the Link Velocity Tool, Internet Marking or SEO, just contact us and we will be happy to help.

Search Engine Optimization

The search engines are all about RELEVANCE.  There are virtually countless searchable websites.  Each keyword searched likely has 100’s of thousands of competing pages; often times millions, tens of millions and even higher numbers of pages sometimes competing for a single keyword.  How then does Google rank web pages for relevance and how do online businesses successfully compete by convincing Google that it is the most relevant for a keyword?  While there are many differentiating factors in SEO, by far the most important differentiating factor is Backlinks; the better the quality and the better the quantity of backlinks, the better the web page will rank against competing web pages on a keyword by keyword basis.

Backlinks are one-way links originating outside of your website but pointing directly into relevant content within your website.  The basic premise is that backlinks represent votes in favor of the website since, by definition, it originates outside the website, yet promotes the website by linking to it without any reciprocation or return link.

Backlinks can be purchased.  Backlinks can come from directory sites.  However these backlinks do not carry as much weight as the most beneficial backlinks.  The most beneficial backlinks we like to call naturally occurring, highly relevant backlinks.  All of these backlinks are driven by only one thing … CONTENT.  Content such as highly relevant articles, press releases and blogposts are the raw materials needed for generating the most beneficial backlinks for successful internet marketing and SEO strategies.  Beyond this, the content must not only be indexed by publishing them on the source website; the content must be promoted, most specifically syndicated.  It is the syndication of optimized content (coded) that results in wide dissemination of the content, for instance, with online publishers’ websites.

Just as Google indexes your articles and press releases published on your site, syndicated articles containing keyword-relevant “anchor text,” are similarly indexed.  This is where the magic happens.  This indexing action spawns backlinks.  Further, the interaction by readers of the content generates further links and popularity.

Backlinks can be achieved in multiple environments.  Syndication is not limited to online publishers.  Syndication can occur through a Twitter tweet with a link directly to relevant website or blog content.  All of the social media including MySpace, YouTube, Facebook and many more social sites are ideal targets for syndicating appropriate and relevant content to generate backlinks.

Content doesn’t need to be limited to textual content.  Videos, Podcasts, Animation and all multimedia that contain the proper “alt text” and descriptions can be widely disseminated in the social media.

Social Bookmarking sites such as Digg, StumbleUpon and Delicious are also prime sources of backlinks where individuals share and promote highly-rated content for like-minded participants.  These human interactions are monitored closely by Google and backlinks are a key result.

There is no one best way.  The point of this writing is to emphasize how beneficial and important backlinks are to SEO.  It is ultimately a fierce competition for getting the most and getting the best backlinks.  There are countless ways and those that use them most widely with the most consistency win the game. Of course, we are here to help. Contact us for a no obligation consultation.