Search Engine Optimization (SEO) involves multiple sets of processes to successfully compete for top rankings on the major search engines. There are two main tracks, onsite optimization and offsite optimization, each essential towards a fully coordinated effort to produce the desired result of page 1 rankings for targeted keywords.
The search engines are all about RELEVANCE. There are virtually countless searchable websites. Each keyword searched likely has 100’s of thousands of competing pages; often times millions, tens of millions and even higher numbers of pages sometimes competing for a single keyword. How then does Google rank web pages for relevance and how do online businesses successfully compete by convincing Google that it is the most relevant for a keyword? While there are many differentiating factors in SEO, by far the most important differentiating factor is Backlinks; the better the quality and the better the quantity of backlinks, the better the web page will rank against competing web pages on a keyword by keyword basis.
Backlinks are one-way links originating outside of your website but pointing directly into relevant content within your website. The basic premise is that backlinks represent votes in favor of the website since, by definition, it originates outside the website, yet promotes the website by linking to it without any reciprocation or return link.
Backlinks can be purchased. Backlinks can come from directory sites. However these backlinks do not carry as much weight as the most beneficial backlinks. The most beneficial backlinks we like to call naturally occurring, highly relevant backlinks. All of these backlinks are driven by only one thing … CONTENT. Content such as highly relevant articles, press releases and blogposts are the raw materials needed for generating the most beneficial backlinks for successful internet marketing and SEO strategies. Beyond this, the content must not only be indexed by publishing them on the source website; the content must be promoted, most specifically syndicated. It is the syndication of optimized content (coded) that results in wide dissemination of the content, for instance, with online publishers’ websites.
Just as Google indexes your articles and press releases published on your site, syndicated articles containing keyword-relevant “anchor text,” are similarly indexed. This is where the magic happens. This indexing action spawns backlinks. Further, the interaction by readers of the content generates further links and popularity.
Backlinks can be achieved in multiple environments. Syndication is not limited to online publishers. Syndication can occur through a Twitter tweet with a link directly to relevant website or blog content. All of the social media including MySpace, YouTube, Facebook and many more social sites are ideal targets for syndicating appropriate and relevant content to generate backlinks.
Content doesn’t need to be limited to textual content. Videos, Podcasts, Animation and all multimedia that contain the proper “alt text” and descriptions can be widely disseminated in the social media.
Social Bookmarking sites such as Digg, StumbleUpon and Delicious are also prime sources of backlinks where individuals share and promote highly-rated content for like-minded participants. These human interactions are monitored closely by Google and backlinks are a key result.
There is no one best way. The point of this writing is to emphasize how beneficial and important backlinks are to SEO. It is ultimately a fierce competition for getting the most and getting the best backlinks. There are countless ways and those that use them most widely with the most consistency win the game. Of course, we are here to help. Contact us for a no obligation consultation.
Backlinks are Beneficial for SEO
The search engines are all about RELEVANCE. There are virtually countless searchable websites. Each keyword searched likely has 100’s of thousands of competing pages; often times millions, tens of millions and even higher numbers of pages sometimes competing for a single keyword. How then does Google rank web pages for relevance and how do online businesses successfully compete by convincing Google that it is the most relevant for a keyword? While there are many differentiating factors in SEO, by far the most important differentiating factor is Backlinks; the better the quality and the better the quantity of backlinks, the better the web page will rank against competing web pages on a keyword by keyword basis.
Backlinks are one-way links originating outside of your website but pointing directly into relevant content within your website. The basic premise is that backlinks represent votes in favor of the website since, by definition, it originates outside the website, yet promotes the website by linking to it without any reciprocation or return link.
Backlinks can be purchased. Backlinks can come from directory sites. However these backlinks do not carry as much weight as the most beneficial backlinks. The most beneficial backlinks we like to call naturally occurring, highly relevant backlinks. All of these backlinks are driven by only one thing … CONTENT. Content such as highly relevant articles, press releases and blogposts are the raw materials needed for generating the most beneficial backlinks for successful internet marketing and SEO strategies. Beyond this, the content must not only be indexed by publishing them on the source website; the content must be promoted, most specifically syndicated. It is the syndication of optimized content (coded) that results in wide dissemination of the content, for instance, with online publishers’ websites.
Just as Google indexes your articles and press releases published on your site, syndicated articles containing keyword-relevant “anchor text,” are similarly indexed. This is where the magic happens. This indexing action spawns backlinks. Further, the interaction by readers of the content generates further links and popularity.
Backlinks can be achieved in multiple environments. Syndication is not limited to online publishers. Syndication can occur through a Twitter tweet with a link directly to relevant website or blog content. All of the social media including MySpace, YouTube, Facebook and many more social sites are ideal targets for syndicating appropriate and relevant content to generate backlinks.
Content doesn’t need to be limited to textual content. Videos, Podcasts, Animation and all multimedia that contain the proper “alt text” and descriptions can be widely disseminated in the social media.
Social Bookmarking sites such as Digg, StumbleUpon and Delicious are also prime sources of backlinks where individuals share and promote highly-rated content for like-minded participants. These human interactions are monitored closely by Google and backlinks are a key result.
There is no one best way. The point of this writing is to emphasize how beneficial and important backlinks are to SEO. It is ultimately a fierce competition for getting the most and getting the best backlinks. There are countless ways and those that use them most widely with the most consistency win the game. Of course, we are here to help. Contact us for a no obligation consultation.